VU.CITY at MIPIM 2017: our experience

This time last week we were in Cannes, combining productive conversations with new and existing clients, with great scenery, food, wine and importantly, the sunshine!

The heightened levels of Vitamin D gave everyone a boost and more of a spring in their step (on the Tuesday at least!).

With some of us starting the week off with yoga on the beach, courtesy of Nathalie Duncan-Sletten and @PropertyYoga, we were match-fit for all the networking that the Palais and the Croisette could throw at us.

Much of our week was spent in the beachside Pavilions, particularly London @LondonatMIPIM and Manchester @mcrMIPIM, where VU.CITY, our highly detailed city models were used by clients to showcase their portfolios and development opportunities.

For us, MIPIM 2017 provided a platform to showcase VU.CITY in practice, and how the professional tools we have developed are being used by developers, local authorities, agents and architects alike, to help everyone involved navigate an efficient and effective route through the development planning process.

In the London Pavilion the London Borough of Barking & Dagenham, led by their Leader (and VU.CITY champion), Darren Rodwell, showcased the development opportunities across the borough, – with seven key growth hubs: Barking Town Centre, Beam Park/Former Ford Stamping plant, Barking Riverside, londoneast-uk, London Sustainable Industries Park, Castlegreen and Chadwell Heath. Here the MIPIM message was one of positivity for the proactive east London Borough, with more than 35,000 new homes and 10,000 new jobs in the pipeline.

Also as part of the Local London stand, the London Borough of Newham used VU.CITY to demonstrate their well connected, strategically positioned development sites in the context of the wider London skyline.

The Royal Borough of Kingston-upon-Thames, an early adopter of VU.CITY, used their interactive model to digitally showcase their ambitious growth programme for the Borough, focusing on their 4 key development areas, Kingston, Surbiton, New Malden and Tolworth.

And in the Manchester Pavilion – a fantastic space with some inspirational presentations and debates – we were able to showcase our growing VU.CITY Manchester model on an interactive touchscreen. From testing massing and building envelope studies, to long range views in the wider city context, GIS data overlays and assessing the Zone of Theoretical Visibility in just a matter of minutes, VU.CITY’s suite of tools was a great conversation starter both within the exhibition by day, and equally in the restaurants and bars we frequented of an evening….and in some cases, early mornings!

What a week it was – reconnecting with existing clients and new relationships forged. Now to continue those conversations back on home soil…..
 
 
 
 
2017-09-29T09:24:23+00:00 March 22nd, 2017|Updates|0 Comments