Farrells Architects

Farrells is a team of architects whose thoughtful and cutting edge designs create beautiful places across the world.

Champions of PlanTech solutions throughout their London projects, they approach their design by looking at the big picture.

With over 50 years of experience as a practice, Farrells offer end-to-end service from concept to completion of landmarks that work for investors; the people that user; and the city.

Faster
design feasibility

For understanding feasibility of design and what is right for the public realm, Farrells use VU.CITY to get an immediate understanding of a design impact. Using the Platform, they can quickly test multiple design and massing options early, to help them understand what will work best in context.

More confident
stakeholder collaboration

Farrells use VU.CITY to communicate designs securely with clients and planners to enrich their understanding of design proposals. The Platform's visual clarity also supports Farrells in helping them have more confidence in discussing concepts, ideas and the potential planning route on projects.

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It has sped up, significantly, testing options, generating views and doing what ifs... I can easily get a view and just say that it's too low or too tall.

Peter Barbalov - Partner

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One of the main powerful outcomes with VU.CITY with relationships with our clients has definitely been communication and meeting their aspirations and their brief.

Giulia Robba - Architect

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We create scenarios and these can be shared with clients, some of the consultants... and planning advisors. It gives us the opportunity to show things which people don't even think about like "did you know you can see it from there?", "Do you know the view from this particular building would be like this?"

Peter Barbalov - Partner

Recommending the
potential of sites for their clients

Farrells use VU.CITY to support clients in understanding, acquiring and driving more value from sites. The robust development functionality and data provide a greater understanding of what's happening in the area, available opportunities and other design and planning elements that need to be considered.

Engaging in transparent
conversations with local authorities

Farrells have been using VU.CITY to have more effective conversations with local authorities, particularly with Enfield and Sutton by securely sharing their designs so planning officers can have a greater understanding of the design in VU.CITY's fully interactive 3D context.

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All the local plans aren't really saying that we can develop much. Then, having a look in at the beginning, just studying the area in VU.CITY... we discovered that there are so many things going up, so many developments. So we came back to our client saying "Look there are actually so many things happening here".

Giulia Robba - Architect

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We've been working with Sutton on the town center regeneration and helping them develop the local plan. For specific sites, we have also shared with them the models, so they were able to understand on their own and just have a look by themselves to effectively see if what we were designing was what they were expecting.

Peter Barbalov - Partner

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[VU.CITY] It's really helpful in terms of master plans, we use it a lot with Enfield and Sutton. We've been working with Sutton on the town center regeneration and helping them develop the local plan. For specific sites, we have also shared with them the models, so they were able to understand on their own and just have a look by themselves to effectively see if what we were designing was what they were expecting.

Giulia Robba - Architect

Greater holistic
understanding with data and design

The Farrells teams uses VU.CITY's multiple functionality and data layers, such as the consented scheme timeline, camera views out from buildings and early massing, to gain more holistic picture of a site to inform the design early in the process. This speeds up feasibility for their clients and ensures what is delivered is right for the community, client and city.

Future planning and
creating better cities for all

Farrells find VU.CITY useful from very early site analysis to understanding how design options fit within their context. They also use VU.CITY to consider how design options can work best in their location with typology studies, helping them consider how design and planning can be improved.

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VU.CITY is not just a visual thing, it does that connection of bringing other layers of information, which is quite useful for us. Because there are a lot of other people who do models. It's not just the models, it's that big data coming together which I find very useful.

Peter Barbalov - Partner

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I can generate quick massing options in the software. I also found out that you can export them... I quite like this because I can open it [VU.CITY] up, look at the site, switch off the building and do a very quick mass and say "Ok", so I can probably do this in like 15 minutes. So I can assess the height of the building and its general shape quite quickly.

Peter Barbalov - Partner

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We open VU.CITY and there are things in there which mean immediately we can check ownership, long distance views, the time of the day and sunlight, and of course we can start playing with the potential of the site and the massing. So we do start pretty much every project now looking at what VU.CITY can tell us about the site.

Peter Barbalov - Partner

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