Hackett is a multi-channel British menswear brand with 77 stores across the globe. As a brand, they’re going from strength to strength, and their increasing popularity has led them to open a flagship store in Japan.
We were approached by Hackett, who wanted us to create a visually striking visual display for their new flagship store. This involved creating 3D printed models of famous landmarks in London. We responded by creating The London Eye, The Gherkin, Tower Bridge and Battersea Power Station – all courtesy of the models we created in the VU.CITY Platform.
The models were captured using stereophotogrammetry from high-resolution aerial imagery. We gathered this information as part of our 3D London model but Hackett was interested in the individual models only, so we printed them using ZPrinter 650s and ProJet 660 powder-based printers as well as SLA plastic printers for the 3D print of the London Eye. The end result was outstanding, and our client was incredibly pleased with how they were able to bring London to life.