VU.CITY fOR ARCHITECTS

Set the bar high

Create ideas and test them – from one building to a masterplan. Share your vision, wow clients, and move from conception to completion with confidence.

How can VU.CITY Help You?

Show design constraints and showcase opportunities in impressive detail. Test ideas in situ. Deliver them interactively for submissions that wow and win.

Win work

Know your site inside out. Propose design solutions that meet - and even exceed - client expectations. Be sensitive to historic and social context.

Collate site information

Communicate with a 3D environment for your design narrative that everyone can understand in an instant. Enable meeting attendees to ask informed questions and give insightful feedback.

Simplify communications

Produce 3D site analysis diagrams and visuals for massing on master plan options. Capture a project’s wider context. Show neighbourhood and city at scale.

Make documentation stand out

Share design drivers with planners, clients and politicians within an interdisciplinary platform that’s 100% neutral. Get buy-in early on. Review final options on design merit, not technical hurdles.

Speed up planning conversations

Take relationships with clients, project teams and planning authorities to another level. Build collaboration and trust in a shared journey. Make it easier for them to understand insights and explain the rationale to politicians and the public.

Strengthen relationships

What can you do with VU.CITY?

In your words

“We’re bringing in architects and our clients and different consultants in one room and we’re viewing the drawing, the architecture and the massing through VU.CITY.”
Charlotte Orrell
Senior Planner at Iceni Projects
"The students were greatly helped by exploring their conceptual designs in their urban context by using VU.CITY’s accurate and immersive city model of London. It gives them greater understanding of their chosen sites and enhances their ability to portray their architectural ideas visually."
VU.CITY logo
Professor Murray Fraser
Professor of Architecture and Global Culture, The Bartlett School of Architecture - UCL Faculty of the Built Environment
"At last, Farrells and London have their interactive digital model which we have all been waiting for - and it was well worth the wait! Masterplanning will rise to another level!"
VU.CITY logo
Sir Terry Farrell
Founder - Farrells
“With VU.CITY on the table, it’s like the whole conversation just relaxes. It’s an independent resource we can rely on.”
VU.CITY logo
James Felstead
Director - CGL Architects
“At Farrells we use VU.CITY for many different things, from very early research on the site, to understanding how the options we have been designing fit within the context, also with future developments that are coming in the area."
VU.CITY logo
Giulia Robba
Architect - Farrells
“The NLA has been calling for a 3D digital model of London ever since we revealed the scale of tall buildings planned for the city. VU.CITY’s virtual London would do the things we asked for to assist the Mayor, local planners, professionals and communities to better understand the impact of new development and to generate a more positive and collaborative attitude to growth.”
VU.CITY logo
Peter Murray
Chairman - New London Architecture

TOP TOOLS FOR ARCHITECTS

Create massing in context

Quickly assess multiple initial massing options for the right design decisions for the public realm.

Import, export and share

Achieve early buy-in by helping clients, project teams and planning authorities be crystal clear about your scheme. Viewing designs together, sharing feedback, and making revisions is a breeze.

Understand site opportunities and constraints

Get the full picture with data including daylight analysis, listed buildings, conservation areas, and protected views. (Data varies across our VU.CITIES to help with major early planning analysis factors.)

Camera tools and studies

Place a camera anywhere to see your scheme in context or how the view from any room would look.

Accurate measurement tools

Assess a scheme's suitability to its surroundings with AOD height tools and point measurements in a 15cm accurate digital twin.

Consented schemes timeline

Design with the current context and the future cityscape in mind. Check out major consented schemes within their setting and view key information including the developer and architect.