VU.CITY in Action

Iceni Projects are a planning consultancy that helps build better ‘places’ to work, rest and play, whilst ensuring they are timeless for future generations. Iceni have been at the forefront of adopting PlanTech solutions through their Iceni Futures group, to better their work and deliver more value for their clients, which led them to adopting VU.CITY…

Peter Stewart Consultancy provides expert advice in the fields of architecture, urban design, townscape and the historic environment. Kirsty Braes and Adara Wicaksono, Project Assistants at Peter Stewart Consultancy and VU.CITY users, share how the tool is benefiting their work.

Since its formation in 1987, Bennetts Associates has won more than 150 awards for its work, which spans sectors including culture, workplace and education. The practice has been at the forefront of sustainable design since its inception and is increasingly involved in larger scale masterplanning and placemaking schemes from its studios in London, Edinburgh and Manchester.

When David Roden saw a demo of VU.CITY at MIPIM last year, he recognised the many areas where it could potentially help his business. After discussing its benefits with his team, David Roden Architects adopted VU.CITY in September 2018. Already it’s paying dividends, and the business has never looked back.

The London Borough of Haringey is undergoing enormous change with proposals to build around 20,000 units over the next fifteen years. This requires a step-change in the density of development in order to deliver the number of units required to meet these ambitious housing targets.

The London Borough of Barking and Dagenham is the first local authority to sign up to VU.CITY, our 3D interactive model of London, now covering more than 250 sq km of the capital.

Since March 2014, there has been an ongoing community consultation process to look at the future of the Canada Water Masterplan area. This includes redevelopment of the SE16 Printworks Site (formerly known as Harmsworth Quays), the Surrey Quays Shopping Centre Site and most recently the Surrey Quays Leisure Park Site.

ABP’s Royal Albert Dock is London’s new business heart. We created a marketing film using VU.CITY, the largest and most accurate model of London, to showcase the new business and residential district.

The Royal Borough of Kingston Upon Thames was one of the first Local Authorities to use VU.CITY as a planning tool. The Planning team is using VU.CITY to help them understand developers’ proposals in context.

London Borough of Southwark has licenced VU.CITY in order to enable their planning and development teams to understand developers’ proposals in context. Using the city model, it is possible to overlay GIS data, sightlines, LVMFs, transport links and sunlight paths, therefore offering LB of Southwark an unparalleled method of digitally understanding development and infrastructure projects both in the context of the borough, but equally in the context of London as a whole.

We created a CG animation using accurate transport data supplied by TfL, that takes the viewer on a journey around Stratford town centre. It showcased where LB of Newham and TfL are proposing to make changes, and what the changes will look like.

Leading industrial developer, SEGRO, is pioneering the use of Virtual Reality to showcase their most high profile new industrial park, SEGRO Park Rainham.

Taylor Wimpey launched their residential development at Chobham Manor, the first of five neighbourhoods to be created in the Queen Elizabeth Olympic Park, using our pioneering digital 3D sales tools to showcase and sell the development.

We worked with the City of London to create a flythrough film to communicate the proposed reconfiguration of the Aldgate Gyratory system.

In summer 2012, millions of people visited the Olympic site in Stratford as London played host to the Olympic Games. Following the success of the Games, The London Legacy Development Corporation (LLDC) started the physical transformation of the site into the Queen Elizabeth Olympic Park.

Our digital interactive 3D tool, VUITNOW, is being used to support Affinity Sutton, one of the UK’s leading affordable housing providers, in their community stakeholder engagement about their redevelopment proposals for the Sutton Estate in Chelsea.

Barratt London’s Catford Green development is one of the first to use VUITNOW’s interactive apartment sales tool to sell the apartments off plan. A development of almost 600 high spec apartments, just 20 minutes from Charing Cross, our interactive software and hardware have been installed in the marketing suite to help buyers make those crucial decisions. Potential buyers can use the touchtables or iPads to tour around the development, filter and search accommodation by plot or number of bedrooms, with results highlighted on a photo realistic interactive 3D model of the development.

We used our pioneering digital technology to support developments from planning consultation through to sales and marketing at Barratt London’s Blackfriars Circus site. Our interactive tool, VUITNOW, allows users to take a virtual 3D tour of the development before it is built, using the same model base as a consultation tool in the pre-planning stage, and developing the detail further for the sales phase, whether on a touchscreen in the marketing suite or on the move via an iPad app.